Now online transactions are still a new field for jewelry commerce. Jewelry dealers are still very cautious in this regard. Of course, some jewelry dealers have made bravely trials and achieved success. In fact, whether it is success or failure, their challenge spirit and innovation ability are worthy of our respect, and it has left us a lot of inspiration. Case 1: Provides ICE with 30 % -70 % discounts. com ICE. COM provides a discount of up to 30 % -70 % online. This is the lowest price of online jewelry in several cases. He makes full use of the Internet to greatly reduce the cost of jewelry sales and return this part of the cost to consumers to obtain it to obtain The huge price advantage, so as to build its own competitive advantage, and also provides basic service guarantee under low -cost strategies. Case 2: The online channel of high -end luxury goods -ASHFORD. COM This is a Nasdaq listed company, once acquired GUILD, the largest online art sales website in the United States. COM, Amazon acquired 16.6 % of its equity with $ 100 million when he formed an alliance. ASHFORD. COM's successful online sales established the professional position of high -end commodity sales channels. It sells 400 brands online and 1,500 high -end products. Its average consumption status is $ 3,000 / pen. The characteristic is to use the Internet to provide the number of products that traditional sellers cannot provide, because the use of the Internet can reduce commodity inventory and save costs. And ICE. COM is different in that this saving cost appears in another way, that is, to provide the number of unimaginable products of others, thereby establishing his own competitive advantage. Case 3: Blunile, the largest jewelry retailer in the United States. COM In 1998, CEO Mark Vadon, one of the founders of Blue Nile, chose to be in WWW. INTERNETDIAMNDS. COM buys its wedding diamond ring. Vadon felt that the retail concept was very profitable and would be popular, so he wrote a business plan and received a risk investment of $ 6 million. He acquired the company in May 1999. A few months later, he renamed the renamed WWW. Bluenil. COM's company, it is now a leading jewelry retail and knowledge introduction site. Bluenil. COM's positioning is very accurate, that is, to provide men with high -quality diamond gifts online. The average monthly sales of the first year of the business were $ 200,000, and in the second year, in 2000, the sales in the first quarter rose straight to 10.1 million US dollars. From personal experience, when consumers make a decision on the purchase of thousands of dollars on the Internet, they must feel trustworthy and relaxed. Therefore, VADON's first impression to the visitors is also the most important information he wants to tell the visitors is that the site of Blue Nile is a safe place for handling business. He also provides a gradual process of choosing gemstones to prove that the website is also a powerful knowledge introduction tool. The above is a challenge from the perspective of the customer, and there is also a unique challenge from the sales of Blue Nile. At present, statistical data show that consumers are more willing to buy valuable products online, such as well -worked jewelry, home appliances and cars. This type of purchase is very huge, and there is even a website WWW. luxuryfindel. COM is specifically helping sources to find expensive products on the Internet. However, although consumers' willingness to purchase has increased, and expensive products are still a complex job. Garner GROUP Internet Retail Strategic Research Director Robert Labatt said: "This is definitely a development market. There are only a few qualified websites. The actual processing capacity of the product is one of the important elements that affect customers to make expensive goods purchase decisions. It is extremely difficult to build trust without contacting customers or without customer historical records. Therefore, online retailers need to invest in the customer's shopping experience, especially the customer service and product interaction. They must pay attention to establishing a brand image to win customer trust. The challenge is how to comprehensively improve trust, service quality and security, so that customers can buy products without even touching products or meeting with sales staff. The online tutorial of the site can guide customers to complete the process of diamond selection, mainly focusing on the accumulation of buyers' knowledge rather than selling. Easy to read content and easy -to -use site design makes the visitors feel easy to prepare. The security measures designed to ensure the smooth transaction and transportation process indicate that Blue Nile considers it. Essence The following are some experiences sold on the online sales of expensive commodities: . The higher the price of the product, the higher the importance of establishing an expert status in front of customers. . Don't just seek to build a company that can only use new technologies, but let business promote technology. . Select suppliers who can meet your needs and supplement any of your institutions. . Pay close attention to details. Customers who make high transactions rarely tolerate errors. 5. Establish a well -known brand. Case 4: THAIGEM in Thailand. COM In 1998, Thailand's test was first attempted to be in WWW. EBUY. COM sold its own jewelry and found that it was really sold, so it developed in this direction and has now become WWW. EBUY. The largest supplier on COM, monthly sales were $ 700,000, 80 % of which were sold to the United States. Thaigem's business insisted on thin profits, with only 20 % of the profit margin. The other is to bear all possible risks. He promised to return the goods unconditionally within 5 days and assume the return of the return.
Now online transactions are still a new field for jewelry commerce. Jewelry dealers are still very cautious in this regard. Of course, some jewelry dealers have made bravely trials and achieved success. In fact, whether it is success or failure, their challenge spirit and innovation ability are worthy of our respect, and it has left us a lot of inspiration. Case 1: Provides ICE with 30 % -70 % discounts. com
ICE. COM provides a discount of up to 30 % -70 % online. This is the lowest price of online jewelry in several cases. He makes full use of the Internet to greatly reduce the cost of jewelry sales and return this part of the cost to consumers to obtain it to obtain The huge price advantage, so as to build its own competitive advantage, and also provides basic service guarantee under low -cost strategies. Case 2: The online channel of high -end luxury goods -ASHFORD. COM
This is a Nasdaq listed company, once acquired GUILD, the largest online art sales website in the United States. COM, Amazon acquired 16.6 % of its equity with $ 100 million when he formed an alliance.
ASHFORD. COM's successful online sales established the professional position of high -end commodity sales channels. It sells 400 brands online and 1,500 high -end products. Its average consumption status is $ 3,000 / pen.
The characteristic is to use the Internet to provide the number of products that traditional sellers cannot provide, because the use of the Internet can reduce commodity inventory and save costs. And ICE. COM is different in that this saving cost appears in another way, that is, to provide the number of unimaginable products of others, thereby establishing his own competitive advantage. Case 3: Blunile, the largest jewelry retailer in the United States. COM
In 1998, CEO Mark Vadon, one of the founders of Blue Nile, chose to be in WWW. INTERNETDIAMNDS. COM buys its wedding diamond ring. Vadon felt that the retail concept was very profitable and would be popular, so he wrote a business plan and received a risk investment of $ 6 million. He acquired the company in May 1999. A few months later, he renamed the renamed WWW. Bluenil. COM's company, it is now a leading jewelry retail and knowledge introduction site. Bluenil. COM's positioning is very accurate, that is, to provide men with high -quality diamond gifts online. The average monthly sales of the first year of the business were $ 200,000, and in the second year, in 2000, the sales in the first quarter rose straight to 10.1 million US dollars. From personal experience, when consumers make a decision on the purchase of thousands of dollars on the Internet, they must feel trustworthy and relaxed. Therefore, VADON's first impression to the visitors is also the most important information he wants to tell the visitors is that the site of Blue Nile is a safe place for handling business. He also provides a gradual process of choosing gemstones to prove that the website is also a powerful knowledge introduction tool. The above is a challenge from the perspective of the customer, and there is also a unique challenge from the sales of Blue Nile. At present, statistical data show that consumers are more willing to buy valuable products online, such as well -worked jewelry, home appliances and cars. This type of purchase is very huge, and there is even a website WWW. luxuryfindel. COM is specifically helping sources to find expensive products on the Internet. However, although consumers' willingness to purchase has increased, and expensive products are still a complex job. Garner GROUP Internet Retail Strategic Research Director Robert Labatt said: "This is definitely a development market. There are only a few qualified websites. The actual processing capacity of the product is one of the important elements that affect customers to make expensive goods purchase decisions. It is extremely difficult to build trust without contacting customers or without customer historical records. Therefore, online retailers need to invest in the customer's shopping experience, especially the customer service and product interaction. They must pay attention to establishing a brand image to win customer trust. The challenge is how to comprehensively improve trust, service quality and security, so that customers can buy products without even touching products or meeting with sales staff. The online tutorial of the site can guide customers to complete the process of diamond selection, mainly focusing on the accumulation of buyers' knowledge rather than selling. Easy to read content and easy -to -use site design makes the visitors feel easy to prepare. The security measures designed to ensure the smooth transaction and transportation process indicate that Blue Nile considers it. Essence The following are some experiences sold on the online sales of expensive commodities:
. The higher the price of the product, the higher the importance of establishing an expert status in front of customers.
. Don't just seek to build a company that can only use new technologies, but let business promote technology.
. Select suppliers who can meet your needs and supplement any of your institutions.
. Pay close attention to details. Customers who make high transactions rarely tolerate errors.
5. Establish a well -known brand. Case 4: THAIGEM in Thailand. COM
In 1998, Thailand's test was first attempted to be in WWW. EBUY. COM sold its own jewelry and found that it was really sold, so it developed in this direction and has now become WWW. EBUY. The largest supplier on COM, monthly sales were $ 700,000, 80 % of which were sold to the United States.
Thaigem's business insisted on thin profits, with only 20 % of the profit margin. The other is to bear all possible risks. He promised to return the goods unconditionally within 5 days and assume the return of the return.